Just another WordPress site

Blog

  • Aunt Betty’s Jam Labeling

    PROJECT : Retail food label design and packaging
    consulting
    CLIENT : Aunt Betty’s, LLC
    ROLE : Art direction, graphic design, concept and brand
    development
    DIRECTION : Develop low-cost, traditional packaging with
    a sweet, homemade feel, simple concept, and modern illustration
    MEDIA : Adobe Illustrator

  • Toes At A Glance

    PROJECT : Hosiery line brand development and design for
    international market
    CLIENT : Toes At A Glance
    ROLE : Art direction, graphic design, illustration, concept
    and brand development
    DIRECTION : Establish complete brand and supporting
    collateral (packaging, website, advertisements, illustrations) in a colorful, distinctive,
    recognizable fashion, incorporating original illustration
    MEDIA : Adobe Illustrator

  • Kellogg’s® Frosted Flakes Gold Energy Bar and Bowl Pack Concepts

    PROJECT : Test packaging concepts for sub-brand of existing,
    well-established retail food product
    CLIENT : Kellogg’s®
    ROLE : Graphic design and illustration
    DIRECTION : Use elements of existing brand as a basis for
    new high-energy version
    MEDIA : Adobe Photoshop & Illustrator

  • Kellogg’s® Grab ‘N Go Retail Package Concepts

    PROJECT : Packaging concepts for retail food products
    CLIENT : Kellogg’s®
    ROLE : Graphic design and illustration
    DIRECTION : Translate existing brand into new format for
    emerging product line, focusing on featured selling points
    MEDIA : Adobe Photoshop & Illustrator

  • Wedding Invitation & Response Card

    PROJECT : Printed
    materials for wedding and reception

    CLIENT : Gia Chefalo
    ROLE : Art direction,
    concept development, graphic design, and illustration
    DIRECTION : Create design
    reflective of artisan, vintage, 1940s theme
    MEDIA : Adobe Illustrator

  • Lorraine Foundry Bath & Beauty Suite

    PROJECT : Labels and
    Packaging for suite of beauty care products
    CLIENT : Lorraine Foundry,
    LLC
    ROLE : Art direction,
    graphic design, package concept, and illustration
    DIRECTION : Develop
    high-impact, colorful, design for low-cost packaging
    MEDIA : Adobe Illustrator

  • Tango Pasión Design for Apparel

    PROJECT : T-shirt design
    for dance troupe and retail sale

    CLIENT : Tango Pasión
    ROLE : Art Direction,
    graphic design, and illustration
    DIRECTION : Appeal to both
    genders, focusing on sexy, modern feeling of tango
    MEDIA : Adobe Illustrator

  • MD&M® West Prospectus

    PROJECT : Art direction and design for 6-panel
    prospectus to establish look and feel for annual medical tradeshow
    CLIENT : MD&M
    ROLE : Art direction, graphic design,
    colorscheming, pre-planning for other print materials and website design based
    on this design
    DIRECTION : Incorporate existing logo into
    fresh, colorful and inviting design
    MEDIA : Adobe Photoshop & Illustrator


  • Theatrical Poster Design

    PROJECT : Art direction, poster and postcard
    design for theatrical production
    CLIENT : Newsom Theatre
    ROLE : Art direction, graphic design, brand
    development, and illustration
    DIRECTION : Use mood of play to create memorable
    and compelling imagery and simple, artistic design
    MEDIA : Adobe Photoshop & Illustrator

  • Sunrise Café Menu

    PROJECT : Menu and logo design for
    independently owned restaurant
    CLIENT : Sunrise Café
    ROLE : Art direction, graphic design, logo
    and brand development, and illustration
    DIRECTION : Create somewhat literal representation of name in logo, with a sunny, bright design focusing on breakfast and creating happy mood
    MEDIA : Adobe Illustrator